Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
216 Lafayette Street
Marshalls believes everyone deserves access to the good stuff—high-quality, on-trend merchandise from the brands they love at amazing prices. Now, Marshalls is unveiling an immersive Style Closet pop-up in NYC, offering attendees curated women’s fashion moments, including the chance to be styled by celebrity stylist Zerina Akers or receive a personalized color analysis. The one-day […]
Step into a flavor fantasy at the Bloom Treat Shoppe, Soho’s sweetest destination! Experience the indulgent side of wellness, where your favorite Bloom products have been reimagined as crave-worthy treats. Enjoy Bloomified sweets and sips, snag exclusive NY merch, and take home good-for-you goodies to keep the party going! Free bloom swag for the first […]
You’re first on the list to experience TRESemmé’s new A-List Collection at the TRESemmé Afters Experience —the ultimate hangout during fashion's biggest week! Featuring: Pro tips and tricks using the A-List Collection Customized Engraved Comb giveaways *while supplies last (Sunday only!) A-List Product Giveaways *while supplies last Live DJ sets to keep the energy high […]
Feel electric at the Wilson Tennis Club – an immersive art-house tennis experience where sport meets style. Explore their latest tennis collection, enjoy custom AG1 smoothies, and score exclusive giveaways. Hours: 11am-6pm, daily RSVP Below!
AriZona’s taking over SoHo, NYC for 3 days only with Thierry Lasry. All your fave Big Cans, fresh merch, giveaways, & a 21+ speakeasy debuting AriZona HARD with Vodka. AriZona and luxury eyewear designer Thierry Lasry are teaming up for an exclusive limited-edition sunglasses collection, bringing together bold aesthetics, futuristic design, and nostalgia. The futuristic collection […]
The Shop is celebrating the launch of their new Men’s Grooming Line with an interactive, 1-day pop-up experience in NYC. Through product sampling, photo moments, limited free line-ups, and much more, guests will learn what our collection of skin & hair-care products have to offer. Come see firsthand what it means to be the face. […]
Coca-Cola is inviting New Yorkers to celebrate the launch of Coke Spiced, its first new permanent flavor in over three years, with an AI driven, immersive taste experience. The Coca-Cola Spiced Shop will be a culmination of sensory experiences that invite NYC locals to try Coca-Cola Spiced for the first time. This free, experiential art […]
Join YSL for one day only at the YSL Beauty Candy Shoppe to experience the viral Candy Glaze and indulge in sweet seduction and couture confections. Enjoy access to make-up styling, photo moments, complimentary lipstick engraving, a lip reader, and product giveaways. No reservation needed, as space permits
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