• 282 Hudson Street 282 Hudson Street, New York, NY, United States

    After popping up across the city with bold Grippy visuals, Maybelline's campaign comes to life IRL . To enter, guests have to tear through—turning the creative you’ve seen around NYC into an interactive moment. Inside, visitors can check out the Grippy Serum Primer, learn about its 24-hour makeup-gripping hold, and pick up exclusive Grippy goodies […]