Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
31 East 17th Street

Comfort Hotels will be hosting the Waffle Lounge – a cozy, calming retreat in New York City where guests can unwind, relax, and dine on warm waffles. Complete with the aroma of freshly pressed waffles, warm textures, and soothing sounds, the Waffle Lounge will allow visitors to experience a multi-sensory escape and revisit what comfort […]

For one day only, Good Culture will open the doors to Culture Counter in NYC’s Union Square. Just imagine: five food counters featuring bites, toppings, scoops, and more – each one inspired by a viral Good Culture recipe. This FOMO-inducing twist on a classic foodie experience will also feature appearances from popular NYC chefs and […]

Mark your calendars! Vita Coco is giving you the chance to relive your favorite early Y2K tradition, a shopping day at the mall, for one weekend only. Introducing: The Nostalgia Mall—a throwback experience in NYC that brings to life all of the things you loved about going to the mall with your besties. Think: shopping […]

BandLab and breakout artist d4vd are teaming up for a three-day pop-up experience in New York City to celebrate the release of WITHERED, his debut album on Darkroom/Interscope. The BandLab x d4vd Experience invites fans into the world behind the music, from his early DIY sessions on BandLab to a genre-blending rise that now includes […]

Have you heard Crayola is bringing back 8 beloved retired crayon colors? Get ready for a reunion like no other! Dandelion and his 7 colorful friends have traveled the world to create and inspire, but their friends back home have missed them dearly and are eager to celebrate their big return. Crayola will be hosting […]

Get ready to wax, sip, and celebrate at Maker's Mark Winter Wheat Wonderland in Union Square, NYC. Indulge in festive cocktails, enjoy wax-dipped keepsakes, and discover seasonal surprises at this magical pop-up. Highlights: Dip into the Holiday Spirit: Take home a holiday keepsake, hand-dipped in their iconic red wax. Sip Seasonal Cocktails: Enjoy the warm […]

With the holidays quickly approaching, Smirnoff is spreading a little extra cheer in NYC this season with a one-day-only ICY winter wonderland experience, featuring the ICY Girl herself. Teaming up with hip hop superstar Saweetie, the makers of the world’s no. 1 vodka will transform Union Square into a winter sip-land complete with a custom […]
FOLLOW US on Instagram for More