• 437 Broadway 437 Broadway, New York, NY, United States

    Inspired by the iconic NYC energy hub, the Liquid I.V. Bodega is an immersive pop-up powered by Liquid I.V.’s all-new Energy Multiplier Sugar-Free. Inspired by the iconic NYC bodega, the experience takes attendees on a transformative journey from “glitchy” to “good,” reimagining what smarter, balanced energy looks and feels like. From product sampling at the […]

  • 437 Broadway 437 Broadway, New York, NY, United States

    Join Torriden as they celebrate their Sephora US debut with an immersive pop-up experience centered around their viral Dive-In line, featuring interactive games, exciting prizes and gifts, and plenty of photo spots. Gifts and prizes will be first-come, first-serve while supplies last for each day. Each guest will receive one goodie bag only, and re-entry […]

  • 437 Broadway 437 Broadway, New York, NY, United States

    Join for Biodance, a K-beauty brand known for its innovative approach to skincare first-ever NYC Pop-up! Come grab your free gifts, snap pics at their photo zones, and enjoy exciting on-site events! What to Expect (More details here):  Exclusive freebies for pop-up customers, including our newest product: Collagen Mask to Foam Cleanser Storewide Up to […]