Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
Grand Central Terminal
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesAlienware and Twitch are teaming up to bring The Artifact, an interdimensional gaming experience, to New York City’s busiest commuter hub: Grand Central Terminal. Visitors can step into a sci-fi-inspired portal where the digital and physical worlds collide in an immersive, fast-paced adventure. The Artifact invites participants to stabilize a rift in time and space […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesIn honor of Kahlúa's new commercial with Salma Hayek and mystery celebrity inside the cup (you can guess here!), Kahlúa & Dunkin' have teamed up to introduce a new crave-worthy creation - Kahlúa Dunkin' Caramel Swirl Cream Liqueur! Featuring one of Dunkin's bestselling flavor swirls, this is a luscious pour with caramel notes like toffee, […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesThe Breast Cancer Research Foundation (BCRF) is kicking off Breast Cancer Awareness Month by transforming Grand Central’s Vanderbilt Hall into an interactive, life-saving experience. Visitors will be invited to write postcards to a loved one or BCRF researcher, shop with BCRF corporate partners that give back, and learn more about breakthroughs in breast cancer research. […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesNew York locals are invited to experience an iconic activation that emulates the spirit of the two innovative brands coming together and celebrates the recent release of the all-new Glenfiddich 16 Year Old. Stop by this immersive pop-up activation celebrating the launch of Glenfiddich 16 Year Old as well as Glenfiddich and Aston Martin Formula […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United Statesmethod — the personal care brand known for turning the shower into a transformational ritual — will debut The Shift by method haircare, a fully immersive, one-day-only pop-up hair salon. The aim: reframe haircare from routine to ritual and create a space for people to feel the shift — the powerful emotional transformation sparked by […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesJoin Macallan on weekdays from 12-7pm, for a rare opportunity to explore their reimagined Timeless Collections. Discover the artistry behind the collection and experience The Macallan's whisky journey from acorn to glass. Guests are invited to personalize their chosen bottle through bespoke engraving, offered on a first-come, first-served basis throughout store hours. From 4-7pm, immerse […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesIn celebration of the big tennis matches in Queens, Wip, the revolutionary energy pouch, is partnering with the MTA to give out free one-trip OMNY subway rides at Grand Central Terminal. Grab a Wip can from their pop-up in Graybar Passage, tap it at the turnstile, and your fare is taken care of. Riders will […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesKith Ivy presents its inaugural collection of padel apparel, accessories, and equipment, defining the aesthetic of the sport. In celebration of this, they invite players to visit a full padel court available for booking on the Kith App in Grand Central Station. Court times are first-come first-served and available for four players at a time. […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesGREY GOOSE invites you to make time wait at The Last Serve Bar, a refined destination inspired by the vibrant energy of the US Open. Nestled within the GREY GOOSE Tennis Club, this immersive pop-up captures the essence of the season the GREY GOOSE way. Whether winding down after a day enjoying matches at the […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesMajor League Pickleball, in partnership with CityPickle, has joined Fitness @ Grand Central in hosting Pickleball in the Hall, presented by DoorDash. The event celebrates National Pickleball Day (August 8th), Pickleball’s 60th Birthday (August 2025), and Major League Pickleball Finals taking place August 22nd-24th, at CityPickle at Wollman Rink. As a part of Fitness @ […]
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