Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - February 28, 2026
Grand Central Terminal
Events at this venue
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesFrom exclusive gifting moments to photo-ready activations, the TikTok Holiday Emporium brings the magic of the For You Feed to life, showcasing the brands that are becoming breakout favorites on TikTok this holiday season. A nostalgic pop-up experience like no other, where your favorite brands from TikTok shine, festive music fills the air, and the […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesVisit SWISS Airlines chocolate pop-up for a SWISS holiday surprise and enter for a chance to win a trip to Switzerland on SWISS. Hours: Thursday, December 4th & 5th, 7am-7pm Saturday, December 6th, 10am-6pm Location: The Bridge (between Vanderbilt Hall and the Main Concourse) Open to the Public
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FeaturedGrand Central Terminal 89 E 42nd Street, New York, NY, United StatesStep into the chill at the Mucinex Clear & Cool 3D Mural Experience, a limited-time art installation bringing the brand’s refreshing “cool rush” of relief to life. Created in partnership with world-renowned 3D illusion artist Kurt Wenner, the immersive mural transforms Grand Central Terminal into a striking, glacier-inspired visual moment. Visitors can interact with the […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesAlienware and Twitch are teaming up to bring The Artifact, an interdimensional gaming experience, to New York City’s busiest commuter hub: Grand Central Terminal. Visitors can step into a sci-fi-inspired portal where the digital and physical worlds collide in an immersive, fast-paced adventure. The Artifact invites participants to stabilize a rift in time and space […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesIn honor of Kahlúa's new commercial with Salma Hayek and mystery celebrity inside the cup (you can guess here!), Kahlúa & Dunkin' have teamed up to introduce a new crave-worthy creation - Kahlúa Dunkin' Caramel Swirl Cream Liqueur! Featuring one of Dunkin's bestselling flavor swirls, this is a luscious pour with caramel notes like toffee, […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesThe Breast Cancer Research Foundation (BCRF) is kicking off Breast Cancer Awareness Month by transforming Grand Central’s Vanderbilt Hall into an interactive, life-saving experience. Visitors will be invited to write postcards to a loved one or BCRF researcher, shop with BCRF corporate partners that give back, and learn more about breakthroughs in breast cancer research. […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesNew York locals are invited to experience an iconic activation that emulates the spirit of the two innovative brands coming together and celebrates the recent release of the all-new Glenfiddich 16 Year Old. Stop by this immersive pop-up activation celebrating the launch of Glenfiddich 16 Year Old as well as Glenfiddich and Aston Martin Formula […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United Statesmethod — the personal care brand known for turning the shower into a transformational ritual — will debut The Shift by method haircare, a fully immersive, one-day-only pop-up hair salon. The aim: reframe haircare from routine to ritual and create a space for people to feel the shift — the powerful emotional transformation sparked by […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesJoin Macallan on weekdays from 12-7pm, for a rare opportunity to explore their reimagined Timeless Collections. Discover the artistry behind the collection and experience The Macallan's whisky journey from acorn to glass. Guests are invited to personalize their chosen bottle through bespoke engraving, offered on a first-come, first-served basis throughout store hours. From 4-7pm, immerse […]
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Grand Central Terminal 89 E 42nd Street, New York, NY, United StatesIn celebration of the big tennis matches in Queens, Wip, the revolutionary energy pouch, is partnering with the MTA to give out free one-trip OMNY subway rides at Grand Central Terminal. Grab a Wip can from their pop-up in Graybar Passage, tap it at the turnstile, and your fare is taken care of. Riders will […]
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