Featured Events

DISCOUNT ARTE MUSEUM: Immersive Media Art Exhibition

September 1, 2025 - November 30, 2025

Disney: Tim Burton’s The Nightmare Before Christmas Light Trail

September 25, 2025 - November 30, 2025

GIVEAWAY Back Market Pop-up Retail Experience

October 1, 2025 - December 21, 2025

NYBG Holiday Train Nights 2025

November 22, 2025 - January 10, 2026

Herald Square Plaza

Name: Pura ‘Scent the Season’ Tour
Start: 2023-10-14T11:00:00-04:00
End: 2023-10-14T16:00:00-04:00
Location: Herald Square Plaza

34th Street and 6th Avenue
New York, NY United States Get Directions

Events at this venue

October 2025
October 6 - October 7

Canva World Tour: Brandwagon Pop-up at Advertising Week

Herald Square Plaza 34th Street and 6th Avenue, New York, NY, United States
Calling all advertisers and marketers! Swing by the Canva Brandwagon at Advertising Week NYC to level up your Canva skills, learn how to create high-impact campaigns, and unlock creative tools that make your content impossible to scroll past. The Brandwagon is Canva’s mobile learning hub — a colourful, creativity-packed bus bringing design magic straight to […]
June 2025
June 20 @ 10:00 am - 7:00 pm

SHISEIDO Ultimune Pop-up

Herald Square Plaza 34th Street and 6th Avenue, New York, NY, United States
SHISEIDO is hosting a pop-up event at Herald Square Plaza in New York City to celebrate the launch of the NEW Ultimune Power Infusing Serum, available this month exclusively at Macy’s. Consumers will be invited to discover Ultimune Power Infusing Serum and its groundbreaking innovation through an interactive experience, including product testing and engaging activities […]
October 2023
October 14, 2023 @ 11:00 am - 4:00 pm

Pura ‘Scent the Season’ Tour

Herald Square Plaza 34th Street and 6th Avenue, New York, NY, United States
NYC is better when it smells good! Come see Pura on their Scent the Season Tour for delicious treats (fall-themed beverages) and an immersive scent experience with all their fragrances – plus an exclusive look at the new Pura 4 and swag for everyone. The Pura 4 smart fragrance diffuser, is a brand-new version of […]