Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
Shopify New York
Elizabeth Arden is celebrating the launch of the latest addition to their iconic capsule collection, the Hyaluronic Acid + Peptides Ceramide Collection, with a three-day, shoppable pop-up experience in Soho! Beauty-lovers can shop Elizabeth Arden’s newest innovations and bestselling skincare, enjoy complimentary express spa services, indulge in branded treats, and take home complimentary samples. First-come, […]
You’re invited to an evening of sweet scents and even sweeter vibes at Café Candier! Indulge in signature drinks and treats at Candier's Matcha & Coffee Bar, create your own Cherry Lip Balm keychain (while supplies last), and enjoy an exclusive Q&A with CEO Krysten Kauder and CBO Shaun Bosworth for an inside look at […]
You're invited to experience the Best of K-Beauty IRL Pop-up, curated by PlayLab Beauty, your favorite Asian beauty store. From LA to NYC, we're here to simplify and demystify K-Beauty for you. Touch, feel, play, and shop everything you've seen online and are eager to try, all in one place. They're bringing our curated selection […]
Warmies, the heatable, weighted, lavender-scented stuffed animal and self-care brand, welcomes you to their first-ever family-friendly pop-up event in New York City at Shopify NY in Soho. Join for a feel-good day of gifts, games, giveaways, and lots of Warmies to hug. Come for the lavender lattes and healthy snacks, stay for the soft, adorable […]
This exciting weekend event will offer exclusive access to Beachwaver’s best-selling hair care products, immersive brand experiences, and plenty of chances to connect with the brand that's taken TikTok Shop by storm. The consumer-facing portion of the event will be packed with fun, including a claw machine filled with Beachwaver goodies (think discount codes and […]
Bubble Goods is bringing the farmers market to the heart of SoHo for a week! Open daily to the public, the event will feature the best independent food and beverage brands, offering a one-of-a-kind shopping and sampling experience. Meet the makers, discover new favorites, and celebrate a better way to eat. Bubble Goods is the […]
Fenty Beauty is bringing you a Gloss Bomb takeover you won’t want to miss! Celebrate Rihanna’s best-selling Gloss Bomb lip gloss with a first-of-its-kind immersive pop-up experience powered by Shopify in the heart of SoHo. Explore fan-favorite lip gloss shades and finishes, including Gloss Bomb in ‘Fu$$y’ and ‘Hot Chocolit,’ and be the first to […]
Nēmah is a science-backed, vegan skincare and wellness collection designed to nurture women at every stage of life and beauty. Rooted in sustainability and maternal love, Nēmah empowers women to find strength in their vulnerability and pride in the choices they make for themselves and their families. Women deserve spaces that celebrate who they are—and […]
Experience the full world of Action Bronson as his BAKLAVA brand takes over Shopify New York. Attendees will find a wide selection of items ranging from footwear and apparel to music and food, with exclusive drops and other surprises in store each day. CHUMBEH is a vibrant culinary journey curated by Action Bronson Join as […]
Get jet set just in time for summer vacation at The Fly Shop, an immersive travel pop-up. Explore carry-on friendly products at their "Duty-Free" store, snap your next passport pic, sip on beverages from our Cloud Nine Café, relax in our SHOPI FLY airport lounge, and more! Activations Passport Photos Need a fresh passport photo? […]
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