Featured Events

Art/Design

*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition

September 1, 2025 - November 30, 2025

Miscellaneous, Pop-Up

Disney: Tim Burton’s The Nightmare Before Christmas Light Trail

September 25, 2025 - November 30, 2025

Pop-Up, Tech

*GIVEAWAY* Back Market Pop-up Retail Experience

October 1, 2025 - December 21, 2025

Art/Design

NYBG Holiday Train Nights 2025

November 22, 2025 - January 10, 2026

Sohotel

Address
341 Broome Street
New York, NY United States Get Directions
Events at this venue
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  • Under-Armour

    The Under Armour Experience

    Sohotel 341 Broome Street, New York, NY, United States

    Step inside The Under Armour Experience, a week-long immersive pop-up in New York City. Explore the brand’s latest performance innovations, including the new UA Halo Collection and coveted No Weigh Backpack, through curated displays and full-size try-ons. On-site specialists make shopping seamless with easy delivery or pickup options—so you can experience what’s next in performance […]

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