• Ulta Beauty Herald Square 51 W 34th Street, New York, NY, United States

    Get ready for the ULTAmate experience in Caribbean glam — just in time for the Caribbean’s sweetest summer festival! Fenty Beauty is teaming up with Visit Barbados to give you a taste of that island glam state-of-mind. Crop Over is the only place to be this summer — and Visit Barbados is bringing the vibes! […]

  • Ulta Beauty Herald Square 51 W 34th Street, New York, NY, United States

    Beauty and snack lovers alike are in for a treat as Tarte Cosmetics and Trü Frü take over ULTA Herald Square with a mobile popup activation to celebrate the launch of their unexpected, sweet treat collaboration and tarte’s brand new, limited-edition maracuja juicy lip cherry crush collection! Highlights:  ● Consumers can stop by the Trü […]

  • Ulta Beauty Herald Square 51 W 34th Street, New York, NY, United States

    BaBylissPRO's newest compact tools at their Coffee & Compacts Pop-up. These tools are compact in size, but packed with full-size power, and are among some of their bestsellers at Ulta Beauty. They will be teaming up with Cuisinart to provide free coffee, in celebration of their Barista Bar 4-in-1 Coffeemaker, and throughout the day, they […]