This New York Fashion Week we’re thrilled to unveil the launch of the exclusive Maybelline House—your one-stop destination for all things Maybelline, giving you the brand access you’ve always wanted. Coming to life in the heart of the Lower East Side, we invite you to experience New York City our way.

Discover your favorite makeup products in the Maybelline House’s Insta-worthy installations – start your day-to-night journey taking a ride on the Super Stay Matte Ink subway line, then pop by the Lemonade Bodega for your daily juice. But wait— let’s not forget your glam session featuring the new shades of Super Stay Matte Ink City Edition of course. Now that you’re all dolled up, head over to the Falsies Mascara infinity lounge and grab yourself a cocktail from the Soda Pop Bar.

HOUSE RULES:
● Find and keep your perfect foundation shade match at the Fit Me Foundation Lab.
● Mirror Mirror on the Wall, Show Me the Best Makeup Look of All. Curious? You’ll need to come to find out.
● Have one of our makeup artists create your favorite NYFW runway look.
● Walk up to one of our content studios and get a glimpse of the best view of the NYC skyline.
● Customize a keepsake from Chinatown Market.
● Take pictures. Post. Repeat.

SURVIVE FASHION WEEK WITH THESE AMENITIES:
● Maybelline Makeup Product **while supplies last
● Charging Stations
● Complimentary WIFI
● Light Bites & Beverages

COME HANG OUT WITH:
● Supermodel Adriana Lima will be giving out her favorite shade of Super Stay Matte Ink- Lover.
● Your favorite makeup guru and YouTube star @makeupshayla

RSVP Here!