NYFW February 2025: Pop-ups, Parties, Shows and More + MAP

Our NYFW Guide is here! Get ready to don your best looks and experience all the excitement of NYFW with our round-up featuring the top pop-ups/events, parties shows/presentations. 📍 MAP BELOW!

Loving this Guide? Don’t forget to TAG US @nycplugged in your Instagram Stories & Posts! We will be resharing our favorites😍

Going down Thursday, February 6th- Tuesday, February 11th, designers will be showcasing their Fall and Winter 2025 collections. You can find the official schedule of NYFW shows here, with the opportunity to see your favorite designers, fashionistas, or celebrities before they head inside, or if you hold the cards, experience a show in person!

Be sure to click the links for RSVPs and more info! As always, BOOKMARK this GUIDE to your home screen and check back for new additions and updates. Also… join our NYC PluggedIN Channel HERE as well for more time sensitive updates.

Are we missing anything that should be in this Guide? Shoot us an email!

Updated 2/10/25

 

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Pop-ups/Parties

Chipped NYFW Mani-Fest Pop-up
📅 Tuesday February 4th- Wednesday February 5th, 11am-6pm
📍 Studio Anselm Dastner, 618 East 9th Street
🎟️ Open to the Public. First Come, First Serve

Join Chipped for Mani-Fest at NYFW! Have you been curious about trying out NFC technology? Or need the perfect nails for Fashion Week—ones that not only look stunning but also share your socials or portfolio with a tap? They’ve got the perfect event for you! Come create your own press-on Microchip Manicure at their pop-up experience.

Shopify’s NYFW Photo Stop
📅 Wednesday, February 5th, 10am-3pm
📍 Shopify New York, 131 Greene Street
🎟️ RSVP Required

Step into the spotlight at Shopify New York with a stylish celebration of NYFW! Enjoy a quick yet impactful 5-minute photo session against our elegant navy blue backdrop. Our skilled Community Manager will capture 3-4 stunning images, ready for same-day delivery so you can showcase your fashion-forward look instantly.

Doors Pre NYFW Party & Pop-up Launch
📅 Wednesday, February 5th, 6pm
📍 Doors NYC, 426 West Broadway
🎟️ RSVP Required

Join Doors as they kick off New York Fashion Week with an exclusive evening featuring over 50 independent designers and a special presentation by NARCISS.

Enjoy a live DJ set by Ada, refreshing drinks, and celebrate creativity and innovation that will set the tone for the week ahead. RSVP: showroom@doors.nyc

boohoo NYFW Pop-up Truck
📅 Thursday, February 6th, 11am-5pm
📍 508 Broadway
🎟️ Open to the Public

Join boohoo in SoHo this NYFW for free fashion emergency kits, some VERY special guests, exclusive discounts, hot cocoa, and a preview of their SS25 range.

I Only Wear M·A·C Launch
📅 Thursday, February 6th, 4:30-8pm
📍 M·A·C Cosmetics Soho, 506 Broadway
🎟️ Open to the Public

Celebrate M·A·C Nudes with Martha Stewart, Julia Fox, and Tiffany “New York” Pollard — live and in the flesh signing nudes, taking pics, and getting personal at the M·A·C Cosmetics Soho Store.

PLUS, the first 100 attendees will have the exclusive opportunity to get their hands on the sold-out, viral Lip Pencil Cool Spice. First-come, first-served.

NYFW After Dark: Flight School
📅 Thursday, February 6th
📍 Arlo Williamsburg
🎟️ RSVP Required

Celebrate the kickoff of New York Fashion Week at Arlo Williamsburg’s stunning ballroom with an unforgettable post-show party featuring LA’s DJ duo, Flight School. Dress in NYFW best and dance the night while celebrating the city’s chic style and iconic energy.

Dr. Martens Buzz Bus
📅 Thursday, February 6th, 12-5pm; Friday, February 7th, 11am-5pm; Saturday, February 8th, 10am-5pm
📍 Thursday, February 6th-Friday February 7th (SoHo Dr. Martens SoHo, 148 Spring Street) and Saturday, February 8th (Dr. Martens Herald Square, 1333 Broadway)
🎟️ Open to the Public

There’s a new sole in town. Inspired by styles from the Dr. Martens archive, the new Buzz shoe is launching soon!

Come celebrate and join Dr. Martens for buzz-worthy coffee, shoe charms, and 90s nostalgia at the Buzz Bus. We will be at our SoHo and Herald Square retail store locations. While supplies last.

Walmart Fashion Week Pop-up
📅 Thursday February 6th- Sunday, February 9th, 11am-7pm
📍 120 Wooster Street
🎟️ Open to the Public

Walmart Fashion will be popping up in Soho (for a limited time!) featuring its Scoop and Free Assembly brands to celebrate New York Fashion Week. The pop-up will also feature the latest brands from Walmart Beauty. Check out new men’s and women’s collections and enjoy shopping, surprises, and more.

YSL Beauty Candy Club
📅 Friday, February 7th, 11am-7pm
📍 52 Mercer Street
🎟️ Open to the Public

Join the YSL Beauty Candy Club: a one-day-only immersive pop-up experience celebrating the viral Candy Glaze Lip Gloss Stick and the new Make Me Blush Blush Powder.

Hair & Makeup Refresh with Calo Studio
📅 Friday, February 7th, 4-7pm
📍 Moxy Lower East Side, 145 Bowery
🎟️ Open to the Public

Whether you’re getting ready for a fashion show or turning the Lower East Side into your personal runway, swing by the lobby for free hair and makeup touch-ups from local beauty pros at Calo Studio NYC. Just show up and add your name to the list.

Laura Mercier: Le Mercier Daily Café
📅 Friday, February 7th- Sunday, February 8th, 9am-6pm
📍 Soho News International, 186 Prince Street
🎟️ Open to the Public

Join Laura Mercier’s Le Mercier Daily Café Pop-up to celebrate the launch of NEW Tinted Moisturizer Natural Dewy.  Stop by Le Mercier Daily Café to receive a free sample of the Tinted Moisturizer Natural Dewy, a free coffee or tea of your choosing with ingredients inspired by the new Tinted Moisturizer.

Barriers Worldwide NYFW Pop-up
📅 Friday, February 7th- Sunday, February 9th, 12-5pm
📍 Shopify New York, 131 Greene Street
🎟️ RSVP Required

Barriers Worldwide, founded in New York in 2018 is an ongoing art project steeped in history that speaks to the essence of power through clothing. Barriers is honored to return to New York in partnership with Shopify NY for New York Fashion Week to present their latest collection, Barrera. Join them for exclusive activations with our partners Kiss Cafe, Jon Basil Tequila, and African Chop House.

Extra Butter NYFW Pop-up
📅 Friday, February 7th – Sunday, February 9th
📍 Extra Butter LES, 125 Orchard Street
🎟️ Open to the Public

Pull up to Extra Butter’s Lower East Side location for a NYFW Pop-up with VANDY, featuring access to never-before-seen samples from his inline seasonal collections.

You can also cop a limited edition VandyThePink x Extra Butter Year of the Snake Tee and Hoodie, exclusively available this weekend while supplies last.

NYFW Backstage February 2025
📅 Friday, February 7th-Tuesday, February 11th, 10am- 6pm
📍 Lume Studios, 393 Broadway
🎟️ Open to the Public, RSVP Required for special events

Experience the best of NYFW off the runway at NYFW: Backstage. The exclusive experience at Lume Studios in TriBeCa will feature TRESemmé Style Studios, a Digital Art Exhibit with a curation of works from the fashion & beauty space, meet & greets, and conversations with industry insiders, pop-up shops, and more.

New York Fashion Week Pop-up Haus
📅 Friday, February 7th- Friday, February 14th, 12-6pm
📍 The Thompson Central Park, 119 W 56th Street
🎟️ Open to the Public

This year, New York Fashion Week takes on a greater purpose with Fashion Week Haus’ Pop-up Haus donating to Revell With A Cause Disaster Relief, blending style and compassion to make a difference.

Hosted at the Thompson Central Park Hotel, the event will feature a vibrant Pop-up Shop in the hotel lobby, offering exclusive shopping experiences that directly support Los Angeles fire relief efforts. Every guest who makes a donation and or shops will be entered to win a two-night stay at Thompson Central Park with a $250 food & beverage credit, and a treatment at the Dry Bar!

Treads of Tech: EDGE NYFW
📅 Saturday, February 8th, 12-8pm
📍 Creator House Union Square, 31 East 17th Street
🎟️ Tickets Required

Get ready for a full-day expo that showcases this season’s most innovative startups and brands redefining how we shop, style, and connect with fashion.

LATAM Fashion & Art Pop-up
📅 Saturday, February 8th, 12-5pm
📍 Mission Ceviche, 7 East 17th Street
🎟️ RSVP Required

Join for a day packed with vibrant fashion, bold art, and unforgettable vibes during NYFW! Immerse yourself in the heart of Latin American culture, discovering exclusive pieces from talented brands!

With live DJ music, complimentary drinks, and exciting networking opportunities, this is your chance to experience the fusion of fashion, art, and creativity in a one-of-a-kind atmosphere.

A fête: NYFW Mixer
📅 Saturday, February 8th, 9pm
📍 53AD, 605 Johnson Avenue, Brooklyn
🎟️ Open to the Public

53AD and Godspeed are hosting a post-NYFW hangout for models, creatives, designers, DJs, etc. featuring a DJ set by Malcolm Flex, in partnership with jacket brands Avirex and Visionary Society. Drinks for purchase by Empirical.

Redken 24/7 A.B.C. Cafe
📅 Saturday, February 8th- Sunday, February 9th, 11am-5pm
📍 Cutler SOHO, 465 W Broadway and Flatiron Plaza, 23rd Street & Broadway
🎟️ Open to the Public

Experience Redken’s latest launch, the Acidic Bonding Concentrate 24/7 Night & Day Serum, loved by someone who is working late. Stop by the A.B.C. 24/7 Cafe to sip, snap, and sample.

Markette NYFW
📅 Sunday, February 9th, 12-8pm
📍 120 Walker Street
🎟️ RSVP Required. $5 for early bird (12-1pm), free after 1pm

Markette is BACK for NYFW. Take the elevator up to our gorgeous SoHo/Chinatown loft and shop until you drop from designer vintage & archive curators, local independent brands, jewelry artists, and more + SIP complementary craft makgeolli by Makku (21+ only) and Poppi prebiotic soda all day (while supplies last!) They will be photographing the best looks for the first edition of their zine, MARKETTE MAG, so come fitted.

The FBC Agency Shop Black NYFW Pop-up
📅 Tuesday, February 11th, 12-8pm and  Wednesday, February 12th, 10am-4:30pm
📍 Shopify New York, 131 Greene Street
🎟️ RSVP Required

Join for an exclusive NYFW event hosted by The FBC Agency in partnership with Shopify NY, showcasing the best of global luxury fashion. Experience a curated selection of dynamic African and international designers and brands, alongside a vibrant “Shop Black” pop-up celebrating Black-owned businesses. Including a fashion tech activation, a workshop with a PR maven, a panel of industry trailblazers, networking, social, and so much more. The first guest to arrive will receive exclusive giveaways.

Fashion Shows/Presentations

SFWRUNWAY: NYFW Streetwear Show
📅 Thursday, February 6th, 6-10pm
📍 HK Hall, 605 West 48th Street
🎟️ Tickets Required

Step into the world where luxury fashion meets the bold energy of streetwear at this year’s New York Fashion Week. This February, prepare for an unforgettable evening showcasing the most innovative designs redefining style and culture.

New York Fashion Week Arts Hearts Fashion
📅 February 6th-9th
📍 Angel Orensanz Foundation, 172 Norfolk Street
🎟️ Tickets Required

Experience the glamour of New York Fashion Week featuring top designers and emerging talent at the iconic Angel Orensanz Foundation. Enjoy art exhibits, surprise celebrity appearances, and unforgettable performances at this premier fashion event powered by Art Hearts Fashion.

Runway 7 New York Fashion Week
📅 Thursday, February 6th- Sunday, February 9th
📍 Sony Hall, 235 West 46th Street
🎟️ Tickets Required

Runway 7 is a Fashion Week production company representing the best in cultural diversity by integrating international designers, media, celebrities, and commerce every season. NYFW Afterparty on February 7th with Rich the Kid. Use code ‘NYFW20’ for 20% off your tickets.

RICHERETTE by Richie Rich New York Fashion Week Runway Show + Afterparty
📅 Friday, February 7th, 8-11pm
📍 DOM, 287 Park Avenue South
🎟️ Tickets Required 

Join legendary designer Richie Rich for an exclusive night of fashion and fun at New York Fashion Week! Richie, the iconic Club Kid-turned-designer, is renowned for his flamboyant style and boundary-pushing creativity. Co-founder of the iconic brand Heatherette, his latest brand, Richerette, Richie continues to redefine fashion with his unique blend of bold designs and over-the-top glamour. This unforgettable event will feature a stunning runway show followed by an exclusive afterparty.

Fashion Designers of Latin America New York Fashion Week
📅 Sunday, February 9th- Tuesday, February 11th
📍 Starrett–Lehigh Building – Canoe Studios, 601 W 26th Street
🎟️ Tickets Required

Join the Fashion Designers of Latin America at NYFW for the most prestigious Latin American Fashion Event during New York Fashion Week. FDLA Shows SS/2025

Food/Drink Specials

Sartiano’s x Arrae Beverage Menu
📅 Thursday, February 6th- Tuesday, February 11th
📍Sartiano’s, 99 Prince Street
🎟️ Open to the Public

Modern Italian restaurant Sartiano’s has teamed up with Arrae to offer a special Sartiano’s x Arrae beverage menu—a wellness-focused selection designed to help you power through the week.

Sartiano’s street-level café will offer an exclusive beverage menu for dine-in guests until 5pm. The menu features drinks inspired by ingredients found in Arrae supplements, including the Passion Green Iced Tea ($8), inspired by the MB-1 supplement; a Ginger & Turmeric Latte ($10), inspired by the signature Bloat supplement; and a non-alcoholic Celery Pineapple, Lemon, Pink Lady Apple Kombucha Spritz ($14). Guests who order any of the featured drinks will receive a sachet of Arrae’s Bloat supplement.

The Mark Restaurant Fashion Week Fuel Snackbox
📅 Thursday, February 6th- Tuesday, February 11th, 12-3pm
📍The Mark Restaurant, 25 E 77th Street
🎟️ Open to the Public

The Mark Hotel invites you to eat like an editor with the Fashion Week Fuel snackbox, a keepsake tin lunch box adorned with the hotel’s signature black and white stripes, available in limited quantities.

Inside the chic packaging, guests will find culinary favorites designed to keep show attendees at their best as they travel between shows, presentations, and parties, including A gourmet kale pita sandwich
Bottled Green Juice featuring Spinach, Cucumber, Kale, Apple, Lemon, Ginger, a curation of 3 freshly baked mini signature black & white cookies, and a set of The Mark Hotel official stickers.