Casper, Airbnb, Whole Foods Market – just a few companies that have collaborated and partnered with West Elm, the modern furniture and home decor retail brand, since their launch in 2002. Ever wondered how brands join forces to reach more customers, build brand alignment, and develop mutually-beneficial strategic partnerships and collaborations that are not only exciting to the customer, but win-wins for both brands?
Join LMHQ and Ella Tay, Director of Brand Marketing + Partnerships at West Elm, and Mo Mullen, Director of Business Development for LOCAL at West Elm, for Behind The Creative Curtain: Brand Partnerships, where attendees will get a deep dive into three West Elm creative campaigns, exploring the who, what, when where, and why of building brand collaborations that shine.
Campaign collaborations include:
A design collaboration for good with Whole Foods Market®, partnering with Guatemalan textile group The New Denim Project on an exclusive collection of eco-friendly kitchen and table linens made from upcycled denim, with a portion of proceeds donated to Whole Planet Foundation®
A brand collaboration with mattress mavens Casper, to bring customers their best night’s sleep, exploring the company’s advanced materials and obsessive engineering, a design combo West Elm was excited to get behind
A marketing partnership with Airbnb, with West Elm hosting meetups for home stylists to share style tips with prospective hosts to get their homes ready for guests
Presentation gets underway at 6:30pm. Drinks and light refreshments will be served.