Ice Cream is making its theatrical debut in a freezer near you. In celebration of their newest flavor, Netflix and Chilll’d’, Ben & Jerry’s and Netflix have created something that salutes ice cream in some really fun ways, and they threw a launch party to prove it.
It was downright lavish, beginning with a red carpet entrance and “paparazzi” to greet the guests. Spotlights were spinning, cameras were flashing, and the photographers were yelling for our attention as we walked into the Helen Mills Event Space and Theater.
Before the “show”, we were greeted with a step and repeat, tons of bites (including vegetarian quesadillas, chicken and black bean nachos and mini hummus cups) and an open bar. And it wasn’t long before we were ushered downstairs into the theater for the main event.
We were meet by a long-time member of the Ben & Jerry’s team, who talked a bit about the history of the company and some of their more infamous collaborations including ones with Jimmy Fallon and Stephen Colbert. We then watched two features that introduced their newest flavor. Netflix & Chilll’d, we soon learned, is a peanut butter ice cream with swirls of sweet and salty pretzel and fudge brownie bits. Drooling yet?
Servers swarmed the room offering all you can eat scoops of the new flavor, and then as an added treat, Michelle Buteau took the stage for a comedy set that almost made eating the ice cream too difficult, since we were laughing so hard.
We then moved upstairs and quickly learned the event was farrrr from over. The room was littered with Instagram-able moments, including three photo/gif booths (one with a couch setting ala Netflix and Chill mentality, one with a seesaw in the shape of a spoon, and the last with a director’s chair on what seemed to be a set you’d find for an ice cream commercial). There was also a huge, life-sized puzzle block for us to play with, and a flavor themed cocktail called the Chilll’d-tini, made with Gin, Cognac, Creme de Cacao & Baileys Almande with a brownie garnish and peanut butter/crushed peanut rim.
There were also some new additions to the “after-party” menu, including some dessert options—and, of course, all the ice cream you could eat.
All-in-all, the event actually felt like a movie premiere—except I heard at those, there’s less food. Check out more info on the new flavor here, which also has a non-dairy version, and grab a pint to try out for yourself!