Bowery Showroom: The Resurgence Pop-up Series

Join to celebrate the convergence of the past and future with Bowery Showroom during the city’s most glamourous week. This week holds special significance as they delve into the iconic brands of the early 2000s, collaborating with the likes of Ed Hardy, Ecko, and more. With the intentions of bridging the gap between the old and the new – their activations aim to re-introduce and reimagine these brands to the younger generation.

You don’t want to miss exclusive pop ups featuring special guests, activations, free drinks, snacks, food, music, and drops. Every pop-up will have something never before seen.

Pop Up Calendar
Thursday, February 8th: Ecko UNLTD. Dear 1993. Art Customization Pop-up

Ecko Unltd will be taking over the showroom with their 30th anniversary collection named Dear 1993. Art. Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts.

By RSVPing, you will have a chance to be invited to meet the owner, Marc Ecko in March 2024. There will also be archive/vintage Ecko pieces from the 90s and early 2000s for purchase. Every purchase made will be able to be customized for FREE by an airbrush artist.

Friday, February 9th: Ed Hardy x Bowery Showroom Capsule Pop-up
Join for an exclusive pop-up event in collaboration with Ed Hardy at Bowery Showroom. Their special Resurgence collaboration will showcase their exclusive capsule collection as well as activations including customizing archived Ed Hardy pieces. There will be a limited drop of Bowery Showroom x Ed Hardy collab pieces for purchase, as well as custom denim by designers from Ghetto Friends & Loso NYC.

Saturday, February 10th: VandythePink Lunar New Year Pop-up
Vandy The Pink is a singular expression of Son’s lived experience, a collection of memories, references, and influences he has collected like souvenirs along his path, tinkering and toying with them until they become the playful, whimsical, and brazen designs the brand has become known for.

With ‘fans’ such as Billie Eilish and Blackpink’s Lisa and collaborations with brands such as Hidden New York, Vandy the Pink transforms luxury clothing and motifs into sneakers and clothes through its own fun lens. Custom made and established as an internet sensation.

There will be a never before released varsity jacket for sale during the pop-in celebration of Lunar New Year, infused drinks and desserts by Johnnie Walker and Spot Dessert Bar, and a special, invite-only afterparty & dinner for Lunar New Year.

THE RESURGENCE Official Afterparty
Saturday February 10th, 10pm
RSVP Here!
Bowery Showroom presents THE RESURGENCE Official Afterparty. Join them as they celebrate the convergence of the past and future during the city’s most glamorous week. This week holds special significance as they delve into the iconic brands of the early 2000s, collaborating with the likes of Ed Hardy, Ecko, and more.

With a Tokyo Drift themed afterparty, their intentions are to bridge the gap between the old and the new. This event is aimed to re-introduce and reimagine these brands for the younger generation.

Featuring:
Elite lineup of NY’s best DJs
Immersive Activations
Branded Exotic Cars
Airbrush Artist
Paint Customizations
Tattoo Artist
360 Photobooth
Step & Repeat Photo Op
Giveaways

Sunday, February 11th: TBA

Monday, February 12th: Wear Unusual, Lost Habits & Amerikan Outkast Pop-up
Dive into a curated pop-up featuring three cutting-edge designers—Wear Unusual from Dubai, Amerikan Outkast with viral jewelry, and Lost Habits from Atlanta. Each designer boasts a dedicated following, and their exclusive pieces, straight from the runway for Wear Unusual, avant-garde jewelry from Amerikan Outkast, and a special collection from Lost Habits, will be available for purchase. Immerse yourself in this fashion fusion, capturing the essence of diverse styles and emerging talents in one dynamic pop-up event with 3 brands.

Friday, February 16th: Dazeinblue Pop-up
DazeInBlue by Darius Graves at their store. Hailing from Los Angeles, this brand encapsulates the idea of embracing life as creators, weaving dreams into reality. Join them for a day dedicated to DazeInBlue’s dream-inspired creations, featuring exclusive merchandise, special activations, and a unique collaboration. Immerse yourself in the magic of true creativity and innovation brought to you by DazeInBlue.

Saturday, February 17th: Soulful Threads, Wear Unusual Pop Up
Step into a world of fashion diversity as Wear Unusual and Soulful Threads take center stage at their store simultaneously the next day. Wear Unusual, renowned for avant-garde styles, will showcase its latest creations alongside Soulful Threads, a vintage haven curated by a collector with her own store in New Haven. Her vintage curation will feature her most unique pieces from brands like Ed Hardy, JNCO, New Rock, Jean Paul Gautier.

Sunday, February 18th: EMERGING DESIGNER Pop Up (12-8pm)
Featuring: RueMonge, Suri & Caya, 031 Worldwide, Emily Guan Vintage, BIBI Couture, Kayl Vintage, Soulful Threads, IbyArial