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This holiday season, GODIVA is sharing its legacy of joy and love with the return of its iconic Pink Truck and its first stop – NYC! A tradition dating back to post-war Brussels that was originally introduced to uplift spirits by delivering confections to locals, the pink truck is hitting the road once again to share more heart-warming moments and give consumers the ultimate chocolate experience.
The pink truck will debut in New York City with GODIVA’s Executive Chef Chocolatier Thierry Muret on board to kick off the journey stopping at some of the city’s most festive landmarks.
Visitors will be treated to a taste of GODIVA’s most delectable chocolate samples. The first 500 visitors at noon each day will also get to take home their new 8-piece Belgian heritage Collection.
Schedule:
Rockefeller Center
Monday 12/9 – 10am-6pm/while supplies last
Thursday 12/10 – 11am –7pm/while supplies last
Herald Square
Wednesday 12/11 – 11am-7pm/while supplies last
Open to the Public
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