vitaminwater x UnitedMasters ‘City Flavors’ Scavenger Hunt & Concert Experience

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vitaminwater and UnitedMasters are bringing the city’s hottest rising artists to the stage, with a surprise headliner that’ll have everyone talking. Between sets, vibe with local vendors from all five boroughs. Grab authentic bites, shop dope finds, and rep NYC’s creative hustle.

City Flavors is a one-of-a-kind campaign that brings together local artists, businesses, and creators from each of the five NYC boroughs to create an unforgettable experience for New Yorkers. Presented in collaboration with UnitedMasters, a music distribution platform for independent artists, the campaign will feature a dynamic music event, city-wide scavenger hunt, and exclusive prizes—all inspired by NYC’s rich cultural tapestry.

The Hunt
December 10th-13th, Clues found here. 

For those who love a little IYKYK experience, vitaminwater is hosting a city-wide scavenger hunt where fans can gain free access to the City Flavors music event and custom prizes by collecting custom-wrapped vitaminwater bottles at participating businesses throughout the city. The scavenger hunt will encourage New Yorkers to follow clues revealed on artist, vitaminwater and UnitedMasters social channels pointing to select locations where participants will find vitaminwater bottles.

• The hunt will go live at 12pm on Tuesday, December 10th, and will run through 5pm on Friday, December 13th ahead of the event on Saturday evening.
• 375 bottles in total will be hidden throughout the city, each guaranteeing access to the City Flavors event and unforgettable performances. No purchase necessary.
• The more bottles collected; the more perks unlocked – like meet & greets with artists, cocktail vouchers, custom vitaminwater gear, and premium swag bags featuring items from local vendors.
• Participants can also sign up for the chance to attend the City Flavors event on the City Flavors landing page.

The Experience
December 14th, 7-10pm at 99 Scott (99 Scott Avenue, Brooklyn)

The City Flavors Event is an exclusive vitaminwater music event that brings together some of the city’s most creative voices and artists from each of the five NYC boroughs. The event will feature one-of-a-kind goods from creators and performances from local UnitedMasters artists Joey Bada$$, Jovanie, Dajah Dorne, Krystal Vega, VenusX, and DJ ODALYS, a marketplace full of some of the city’s best vendors, exclusive vitaminwater activations, and more!

RSVP Below! First come, first serve.