New York City Football Club 2024 Kit Launch

New York City FC will unveil its new 2024 away kit online on Thursday, February 15th, followed by a two-day pop-up event in New York City. The experience will include a display of the ‘24/7’ kit designed by multidisciplinary artist Gianni Lee, the club’s newly appointed Art and Culture Consultant and. creative director behind the experience, and shot by world-renowned photographer Timothy McGurr, known professionally as 13thwitness.

The New York City-based artist is known for his work in fine art, fashion, and music. Renowned for his innovative approach, Lee has made a significant impact in the art world as a pioneer of futurism. Utilizing both his New York studio and the urban landscapes of Brooklyn and Manhattan, Lee addresses contemporary issues in technology, politics, society, and race through his art. His unconventional canvases range from walls to discarded furniture and street objects.

The partnership between the Club and Lee’s unique work will be evident in key moments during the upcoming season. This includes art direction for New York City FC’s 2024 kit launch event and this year’s Community Cup jersey design. He will also lead the direction of merchandising design and visual identity for their City Celebration Series matches, which include Women’s Empowerment, Black Excellence, Healthy Lives, Pride, Kids Night, and Noche Latina matches.

Hours:
Friday, February 16th: 12-3:30pm and 6-8pm
Saturday, February 17th: 12pm-2:30pm and 2:30pm-5pm

RSVP Below!