August 18, 2025 - November 16, 2025
September 1, 2025 - November 30, 2025
September 11, 2025 - September 12, 2025
September 25, 2025 - November 30, 2025
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NYX Professional Makeup invites consumers to their first-ever New York City pop-up event, featuring the NEW NYX Professional Makeup Smushy Matte Lip Balm.
Smushy Matte Lip Balm is an ultra-soft, hydrating lip balm that delivers a plush, blurred effect and a soft-matte finish. It’s loaded with moisture-locking ingredients and available in 12 shades designed for every mood and occasion, featuring a unique, delicious scent for a truly sensorial experience, like pineapple smoothie, double mint chip, and berry muffin.
Consumers are invited to experience product sampling, photo moments, treats, and exclusive Smushy swag – all while supplies last. The first 100 guests daily will receive a free Smushy Matte Lip Balm!
Anyone who shops Smushy Matte Lip Balm this week on TikTok shop and shows their order confirmation at the pop-up will get a free Smushy Matte Lip Balm and custom charms.
Hours: Friday, June 27th from 1-7pm
Saturday, June 28th from 11am-6pm
Open to the Public
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