Kick off game day with a sweet twist! Bazooka Joe is popping up for a one-day-only fan meet & greet to celebrate Bazooka’s biggest launch in nearly 30 years – the debut of brand-new printed comics featuring 12 professional athletes! Guests can get their hands on the brand-new comics, snap photos with Bazooka Joe, enjoy […]

Celebrate the world of beauty with complimentary artist appointments, sips and bites, live entertainment, and more. Pick up a beauty passport and collect stamps (plus free samples and gifts with purchase) as you explore their different activations. Plus, receive a special gift from their Beauty Baggage Claim if you visit them all! RSVP Below!

Fenty Beauty is popping up in New York City’s Lower East Side, taking over Cha & Café. The brand that revolutionized the beauty industry with its inclusive, boundary-breaking foundation range is serving looks this weekend with a complexion-themed café. Stop by and enjoy shade matching, tunes from DJ Odalys, exclusive giveaways, custom sips, yummy treats, […]

Maybelline New York is bringing a sweet and stylish surprise to the streets of NYC with a branded pop-up ice cream truck! The Maybelline Ice Cream Truck will be serving up free ice cream alongside fan-favorite and newly launched Maybelline products (like the Super Stay Matte Ink, Sunkisser Blush, Lifter Gloss, Great Lash Big Mascara, […]

Cetaphil is bringing a free, one-day-only immersive pop-up experience to New York City. The event will feature Derms IRL, where attendees can connect with skincare experts and get answers to their biggest questions. Guests can also explore interactive stations offering hands-on skincare hacks, product testing, and cultural moments. The pop-up includes exclusive collaborations and giveaways, […]

Step into a flavor fantasy at the Bloom Treat Shoppe, Soho’s sweetest destination! Experience the indulgent side of wellness, where your favorite Bloom products have been reimagined as crave-worthy treats. Enjoy Bloomified sweets and sips, snag exclusive NY merch, and take home good-for-you goodies to keep the party going! Free bloom swag for the first […]

Jack Daniel’s is steaming up with Shaboozey for a free live concert, as part of Jack Daniel’s cross-country music series “Highway No. 7,” celebrating the intersection of music, culture, and community. Guests can enjoy Jack Daniel’s cocktails, a photo booth, exclusive giveaways, and custom apparel stations. RSVP Below! 21+

Buckle up New York! The Pillsbury Doughboy is taking his iconic belly laugh on the road and heading to the Big Apple for a larger-than-life pop-up at Brooklyn Bridge Park to celebrate his biggest news yet. To help announce the launch of the new crescent rolls, biscuits, and cinnamon rolls that now bake up bigger, […]

method — the personal care brand known for turning the shower into a transformational ritual — will debut The Shift by method haircare, a fully immersive, one-day-only pop-up hair salon. The aim: reframe haircare from routine to ritual and create a space for people to feel the shift — the powerful emotional transformation sparked by […]

New York locals are invited to experience an iconic activation that emulates the spirit of the two innovative brands coming together and celebrates the recent release of the all-new Glenfiddich 16 Year Old. Stop by this immersive pop-up activation celebrating the launch of Glenfiddich 16 Year Old as well as Glenfiddich and Aston Martin Formula […]