To celebrate the takeover of little treat culture, Zevia (the better-for-you soda made with real ingredients and zero sugar) is launching a one-day-only NYC pop-up. They will launch their Thirst Aid Station! Designed as a playful pit stop in the middle of fall indulgence season, Zevia’s Thirst Aid Station delivers busy New Yorkers on the […]

Join The Official Victoria’s Secret Fashion Show Live Stream 2025 Viewing Party at Vornado’s THE PENN DISTRICT, where guests can enjoy a live DJ at 5pm and a live stream of the show starting at 7pm, fun photo opportunities, PINK sweet treats & giveaways, light bites & refreshments, and more. Also, for the first time […]

Fishwife, the beloved tinned seafood brand, is teaming up with the James Beard award-winning team at Wildair to create The Fishwife Snack Bar & Shop, in partnership with Capital One. Each day, the restaurant will come alive with something new, like: collab-driven pintxos (small, Spanish-style snacks), Gilda martinis galore from their pals at Hendrick’s Gin, […]

Seth Rogen’s Houseplant is bringing its bold creativity to NYC with Gloopy: A Shopify x Houseplant Experience, the brand’s first-ever in-person pop-up. Inspired by the fan-favorite Gloopy Collection, this immersive retail event invites guests to explore a whimsical world of art, design, and Houseplant’s signature home goods. Explore the Houseplant product line-up, discover brand-new product […]

Better Homes & Gardens invites you to the Red Plaid Café—the coziest pop-up experience of the season. For one day only, they’re bringing old-school café charm back to NYC with seasonal sips, cozy conversations, and star-studded chats. This café is an homage to their iconic Red Plaid cookbook, a beloved staple on kitchen shelves and […]

The Muddy Paws Rescue Block Party is taking over Hell’s Kitchen to bring their community together for a curated, community-building, lifesaving street fair. Activities include same-day adoptions from NYC rescue groups (dogs & cats!), pet portraits & poems, artisan-style food and drink, photo booth, dog costume contest, and an entire city block full of local […]

Baked Gelato is back! Enjoy VIP access to celebrate Laura Geller Beauty’s timeless glow, rich heritage & exclusive surprises. VIP Guests enjoy: Come anytime and skip the line Receive an upgraded gift bag with extra products Enjoy full access to all experiences throughout the day Step into a world of glow as we celebrate the […]

Medicube—the South Korean brand pioneering high-performance formulas and medical-grade beauty devices—is bringing skincare out of the lab and into the arcade with its “Glow Mode: On” Pop-up Store, an immersive beauty-meets-gaming experience that’s equal parts retro fun and skincare discovery, opening in SoHo. Step into medicube’s Glow Mode: ON Pop-up — where skincare meets retro […]

Halloween is for costumes, candy… and claws. Chipped is taking over Studio Anselm Dastner, East Village, for a one-day-only pop-up to get the hottest nails for Halloween. We’re Chipped: the microchip manicure, the press-ons that share your socials with a tap. Each salon-quality set comes with an NFC-chipped thumb that instantly opens your profile on […]

CAKE PICNIC is a gathering for the love of cake. It celebrates cake in all of its forms — chiffon cakes, upside-down cakes, Princess cakes, Russian honey cakes, meringue cakes, jello cakes, trifles, multi-tiered cakes, sponge cakes, butter cakes, and more.   View this post on Instagram   A post shared by NYC Plugged 🔌 […]