Fifth Avenue Blooms returns for its fourth year! Created by the Fifth Avenue Association in May 2021 as a gift to a recovering New York City, it has grown into an annual, time-honored custom designed to create positive memories and experiences on Fifth Avenue. Throughout the month, locals and guests from all over the world […]

This summer, HAMILTON is celebrating its landmark 10th anniversary with a series of exclusive events at Hudson Yards. The award-winning Broadway phenomenon is stepping off the stage and into the Public Square & Gardens for a limited-time series of unforgettable experiences—all free and open to the public. Whether you’re a lifelong fan or discovering the […]

Become a Hermès Detective. Put your quick wits to the test by solving the Mystery at the Grooms’, a curious case of horses gone missing. Hermès is opening the doors to the Grooms’ House, a singular theatrical set where the Grooms live with their faithful horse companions. Grooms, central to the equestrian tradition, are the […]

This exciting weekend event will offer exclusive access to Beachwaver’s best-selling hair care products, immersive brand experiences, and plenty of chances to connect with the brand that’s taken TikTok Shop by storm. The consumer-facing portion of the event will be packed with fun, including a claw machine filled with Beachwaver goodies (think discount codes and […]

To celebrate the Summer Solstice and the best astrology of the year — hey, Jupiter in Cancer — CHANI is bringing the CHANIverse to you IRL for the first time ever! They’ll have exclusive (limited-edition) merch, gifts, free drinks, a photo booth, and immersive astro activities for manifestation, affirmation, and so much more. Plus, Chani […]

For over 20 years, yogis have come to Times Square to participate in an annual all-day outdoor yoga event to celebrate the Summer Solstice. This year, Solstice in Times Square: Mind Over Madness Yoga takes place at the intersection of Broadway and 7th Avenue between 43rd & 48th Streets. Participants will have the opportunity to […]

SHISEIDO is hosting a pop-up event at Herald Square Plaza in New York City to celebrate the launch of the NEW Ultimune Power Infusing Serum, available this month exclusively at Macy’s. Consumers will be invited to discover Ultimune Power Infusing Serum and its groundbreaking innovation through an interactive experience, including product testing and engaging activities […]

As Squid Game approaches its final season, Netflix dares you to join a one-of-a-kind event in Brooklyn, New York. Become a player and see if you have what it takes to survive the games. The lucky few will find their place among the elite in the Endgame Circle, where only the boldest champions reside! In […]

Meyer lemon aperitif brand Le Moné is kicking off their Endless Sunshine campaign the best way they know how: with a party, of course!  Join them for the official summer solstice celebration at RT60, the rooftop bar at the Hard Rock Hotel New York. Toast the summer with a signature Le Moné Spritz (for purchase) […]

Looking for a fun and refreshing way to celebrate summer in NYC? Kendra Scott has teamed up with SunLife Organics to launch a limited-edition Paradise Glow Smoothie. A vibrant, fruity blend that instantly transports you to an island escape. Available Saturday, June 21st – Thursday, July 31st. The Kendra Scott Paradise Glow Smoothie is made […]

Beloved beauty brand Ami Colé is throwing a block party in Brooklyn to celebrate Juneteenth—and you’re invited! They’re teaming up with @nycxclothes, the duo behind that viral summer block party, for an afternoon full of good vibes, beauty, music, and community. Come hang with them, grab some complimentary bites from the Taco Rapido food truck, […]