Korea’s number one beauty brand, innisfree, is opening its highly anticipated flagship in Union Square. The two-floor store will showcase the brand’s innovative formulas in skincare, make-up, hair care, body care and home fragrances and responsible green practices.
At 1,700 square feet, the main floor will feature a 21-foot-tall living green wall to illustrate the brand’s Jeju Island heritage, from where innisfree responsibly sources most of its ingredients including Green Tea from 350 acres of USDA organic-certified green tea fields. Shop the 11 naturally-derived skin care regimens and curate their mask selections to their specific skin’s needs with innisfree’s Mask Bar, featuring global best-selling sheet mask collections such as It’s Real Squeeze Masks, Bio-Cellulose Masks or Skin Solution Masks.
The first 100 customers will receive an exclusive voucher for 12 months of free products worth over $300, along with limited-edition sets and eco tote bag. Additional gifts will be distributed through the opening day.