Featured Events

11am-8pm Daily
The Pop Shop by Vita Coco
138 Wooster Street

You’re invited to THE POP SHOP by Vita Coco, an immersive, inspiring, and insta-worthy experiential pop-up that brings NEW Vita Coco Sparkling to life for one poppin’ weekend this summer!

YOU WON’T WANT TO MISS:
✨ Health and Wellness programming from the industry’s finest
✨ The Fizz Frame – a bubbly art installation that will make your Instagram POP
✨ Tasty coconut sips and treats from Café Integral
✨ Limited-edition poppin’ merch
✨ All the #BubblesWithBenefits and Vita Coco you can get!

Vita Coco — the leading coconut water beverage brand, celebrated for its delicious, nutrient-rich hydration — is opening an immersive, instagrammable pop-up “The Pop Shop by Vita Coco” in Soho.

The Pop Shop by Vita Coco will bring to life the brand’s new Vita Coco Sparkling collection, an effervescent take on their traditional coconut water with four delicious flavors, including Pineapple Passionfruit, Grapefruit, Raspberry Lime, and Lemon Ginger.

The 4-room pop up will play host to a series of food+beverage activations, celebrity + influencer events, fitness+wellness programming as well as immersive visually-compelling experience for media, social influencers, and consumers. Vita Coco will also introduce the “Better Living” speaking panel series, which takes a critical look at today’s thought leaders from the worlds of wellness, fitness, and disruptive startups to discuss what fuels their passion and drive.

SCHEDULE 
FRI, JUL 20
11:00 AM
SKY TING YOGA with Beth Cooke | THE POP SHOP by Vita Coco

12:00 PM
Better Living Talk – The New Sparkle of Self-Care | THE POP SHOP by Vita Coco

3:00 PM
Breathwork Workshop by Kingsley Delacato | THE POP SHOP by Vita Coco

SAT, JUL 21
11:00 AM
DanceBody with Bala Bangles | THE POP SHOP by Vita Coco

12:30 PM
Better Living Talk – Getting Out There | THE POP SHOP by Vita Coco

3:00 PM
Meditation Session by MNDFL | THE POP SHOP by Vita Coco

SUN, JUL 22
11:00 AM
SKY TING YOGA with Founders Chloe + Krissy | THE POP SHOP by Vita Coco

12:30 PM
Better Living Talk – Find Your Inner Fizz | THE POP SHOP by Vita Coco

6:30 PM
Meditation Session by MNDFL | THE POP SHOP by Vita Coco

More Here!

RSVP Here!

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