Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
Astor Place Plaza
Blueair is popping up at Astor Place with The Reset Capsule – a wellness experience where you can pause, reset, and test-drive their latest best-in-class air purifiers and humidifiers and preview their new innovations coming this fall. Known for sleek design, whisper-quiet performance, and 99.97% pollutant removal, Blueair's award-winning products are available on Amazon. You’re […]
SheaMoisture is taking over Astor Place Plaza in NYC with a bold and immersive pop-up experience you won’t want to miss. The brand is launching its Yes, And Newsstand pop-up — a celebration of Black identity, self-expression, and the limitless versatility of hair. This in-person event marks the debut of the first-ever print magazine from […]
Join Torani at their Flavor Factory Experience, the Little Treat Truck in Astor Place Plaza! Create a free custom Torani drink, explore our history, check out their first-ever merch line, and much more. Hours (*WSL): Thursday, May 15th: 12 - 7pm Friday, May 16th: 11am - 7pm Open to the Public
Tony’s Chocoloney is unveiling a mystery activation designed to challenge the cocoa industry and spark crucial conversation. The event will feature a large Tony’s-themed structure that will encourage visitors to engage and uncover what’s inside. What does it entail? You’ll have to come and find out for yourself! Attendees will also enjoy limited-edition Tony’s Chocoloney […]
Be among the first to learn about Glossier’s new fragrance launch! Join them to learn more about Glossier’s latest product. The first 100 guests in attendance will receive a surprise gift, and goodies will be available for all. Open to the Public
As we spring forward one hour for Daylight Savings, Planet Oat is here to help you reset your clocks, minds, and bodies. Start your Monday morning off on the right foot by grabbing your free coffee with Planet Oat, Extra Creamy and Unsweetened Original, muffins, and overnight oats on your way to work or daily […]
Visit the ‘On My Proactiv Journey’ Back to School Pop-up! Proactiv is hosting a pop-up event to kick off the back-to-school season. Attendees will be immersed in several interactive experiences focused on the holistic connection between skin care, mental health, and overall well-being, and have the opportunity to take home some swag + the brand’s […]
Footwear powerhouse ALDO will be taking to the streets of NYC for its first-ever experiential consumer pop-up – in celebration of the brand’s number-one leading comfort footwear technology for him & her; Pillow Walk. Guests will be able to step into extraordinary comfort and chic designs within ALDO’s all-immersive, real-life world of Pillow Walk – […]
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