Featured Events
*DISCOUNT* Swingers NoMad Mini Golf Experience
August 18, 2025 - November 16, 2025
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
Lume Studios
Join iS Clinical for their exclusive New York launch pop-up experience to celebrate their latest innovation. Highlights: Exclusive first look at their newest innovation First 50 attendees will receive a full-size product Free samples for all attendees (while supplies last) RSVP Below!
New York, get ready to pull up! Be the first to preview CÉCRED's newest collection. CÉCRED is launching its Protection Collection on August 25th, a lineup of 5 products with proprietary technology formulated to address the specific challenges people experience when in protective styles and extensions. In celebration, the brand will be hosting a consumer […]
Get ready to breathe in that summer sweetness as Olay and Secret celebrate the launch of their juiciest drop of body washes and deodorants — the limited-edition Summer Fizz scented collection — and join for a sweet escape and summer magic. Highlights: Dive nose-first into the Summer Fizz collection, including the season’s fave – Strawberry […]
The search for a collection that visibly reduces dark spots is over. Experience Eucerin's revolutionary new Radiant Tone Collection! Attendees will get the chance to try out the face care collection for themselves! Consumers can expect an immersive experience and exciting new goodies to take home. Open to the Public
Experience the best of NYFW off the runway at NYFW: Backstage. The exclusive experience at Lume Studios in TriBeCa will feature TRESemmé Style Studios, a Digital Art Exhibit with a curation of works from the fashion & beauty space, meet & greets, and conversations with industry insiders, pop-up shops, and more. Highlights: TRESemmé Style Studios […]
Just in time for National Vodka Day (10/4), Smirnoff is teaming up with Glamsquad and reality star Scheana Shay for the ultimate GRWM – or more like, GRWS (get ready with Smirnoff). Kicking off in New York City, the makers of the World’s No. 1 Vodka and Glamsquad will be serving more than just cocktails, […]
Join Zacapa & Raul Lopez of Luar for an immersive tasting parlor and shop experience, celebrating Dia de las Madres & Mother's Day weekend. Explore The Zacapa Orchid Shop, a one-of-a-kind destination curated with last-minute gifts for the women in your life. The shop will feature a first look at the limited edition Zacapa y […]
Step into the fine’ry-verse, an immersive, scent-sorial, unique exhibit experience that activates the senses from room to room. A place where everyone deserves to feel fine, the fine’ry-verse will allow you discover your favorite scents by stepping into the worlds that inspired them, whether that be a sandy, exotic terrain or a cloudy dreamscape. Attendees […]
Venezuelan-American pop-surrealist artist Pedro Baez will unveil his new collection at LUME Studios, a leading experience design agency and studio located in TriBeCa's community-driven gallery scene. The artist explores tongue-in-cheek pop cultural character tropes as a launch pad for investigating concepts dealing in physics and philosophy through the central protagonist in the work, Atomo. Representing […]
Join Bai for an immersive experience and tasting of the NEW Raspberry Lemon Lime flavor, created in partnership with Sydney Sweeney! Inspired by Sydney's childhood memories of picking through raspberry bushes in the Pacific Northwest, Bai captured that essence, added a citrus twist, and bottled it up for consumers to enjoy. Bai is bringing Sydney's […]
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