Studio 525 525 West 24th Street, New York, NY, United States

Merrell, the world’s leading outdoor footwear brand, is bringing an infinite natural landscape to the concrete jungle with its “Wander Wheel” pop-up art installation in New York City. Visitors can step into a surreal trek around the globe at Studio 525 in Chelsea, experiencing the wonders of nature without leaving the city. Merrell is expanding […]

Studio 525 525 West 24th Street, New York, NY, United States

Discover Prada Paradoxe Virtual Flower, the new refillable fragrance by Prada. A floral musky fragrance rethinks florality like never before with Artificial Intelligence, revealing notes of fresh Bergamot, the lively flowery heart of Jasmine, and a comforting second-skin sensation of Musk. For a limited time, you are invited to immerse yourself in the infinite facets […]

Studio 525 525 West 24th Street, New York, NY, United States

Manga is on the rise in the US and Sony’s new immersive experience is coming to New York to celebrate. In collaboration with six groups of Japanese artists to create six original MANGA titles based on the following themes drawn from Sony's Purpose & Values: "Pioneer," "Dreams," "Diversity," "Creativity," "Curiosity," and "Sincerity", Ginza Sony Park’s […]

Studio 525 525 West 24th Street, New York, NY, United States

A journey back to the beginning: 1973-1990. In celebration of Hip Hop’s 50th anniversary, The Hip Hop Museum will tour the US to tell the story of the pioneers who created and cultivated a sound that sent waves around the world. The touring exhibit will feature early Hip Hop artifacts, highlighting important firsts along the […]

Studio 525 525 West 24th Street, New York, NY, United States

Viral San-Diego Cult-PerformanceWear Brand, Vuori, (loved by celeb fans including Harry Styles, Gwyneth Paltrow, Kaia Gerber, and more) will be taking to the streets in Chelsea, NYC for its first-ever experiential pop-up in celebration of the brand’s first-to-market technical women’s fabrication – BlissBlend™. The event will immerse you into the world of Vuori through a […]