6-8pm
Juniper Bar
237 W 35th Street
How to use these KPI’s to increase engagement, subscribers, and ad revenue for media products
Almost everyday our customers ask us the same question, “How does my company compare to others in the industry?” So, we sliced the data one level deeper and found Media and Entertainment benchmarks across four key product KPIs. We’re giving New York City the first look.
Drawing from analysis based on trillions of data points and thousands of Mixpanel customers, we’ll go deep on four major KPIs that matter most for Media & Entertainment companies: usage, retention, engagement, and conversion.
In this Fireside Chat, Blandon Casenave, SVP of Digital Measurement Strategy, NBC, will share his industry expertise on how to frame and apply these benchmarks for other digital media companies.
THE RUNDOWN
6pm
Arrive
Sign in, grab a cocktail, and help yourself to tasty bites
7pm
Fireside Chat
Media & Entertainment Benchmarks report with Blandon Casenave and Mixpanel moderator Jessica Wang
7:30pm
Sip, Snack, and Chat
More time to mingle and talk data with peers
Tickets: $5 * Free Ticket Code: Facebook*
