Reliving the excitement from World Cup Final Weekend in NYC, Sports Illustrated celebrated the close of SI Beyond the Pitch with the star-studded event, headlined by 50 Cent and Diplo at the iconic Cipriani Wall Street.
Bringing together the worlds of sports, entertainment, music, fashion and culture for an unforgettable night with celebrity attendees including Gronk, Camille Kostek, Josh Hart, Jake Paul, Jordan Chiles, Cooper DeJean, FoodGOD, Eric Adams, Jutta Leerdam, Meredith Marks, Roger Clemens, and Paul Pierce.
Credit: Authentic Live
Credit: Authentic Live
Credit: Authentic Live
Credit: Authentic Live
Credit: Authentic Live
The New York City event marked the final stop of Sports Illustrated Beyond the Pitch, SI’s first-ever multi-city event series surrounding the World Soccer Championship. Produced by Authentic Live and Medium Rare, the series traveled to Los Angeles, Dallas, Miami, Toronto and New York City throughout the summer.
In New York, Marriott Bonvoy and BetMGM teamed up to deliver a premium hospitality experience, including an interactive jersey-making station where guests could create personalized keepsakes from the night. Guests also enjoyed immersive brand moments and activations from BOSS, Reebok, Velocity Black, and Verizon.
Additional experiences throughout the evening included Funko Pop! collectibles for VIP guests; NÜTRL Orange and Strawberry refreshments; welcome cocktails and a dedicated margarita bar from Casamigos; a branded JSX bar featuring specialty cocktails and an exclusive offer for guests; a Bio-Oil photo moment and product sampling; and a Lavazza bar serving specialty cocktails featuring Lavazza Cold Brew, along with a preview of the brand’s new Tablì espresso machines.
