Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
433 Broadway
Reimagine how you plan your next trip. This May, visit Fora in SoHo, where they’re transforming the traditional travel agency experience. Their space is an immersive, design-forward concept where you can explore and get inspired to go anywhere. Connect with their Fora Advisors in person, and let them curate your next vacation. They've partnered with […]
The Ordinary, known for its commitment to transparency and accessible pricing, is hosting the “Secret Ingredient” pop-up in Soho! Inspired by the skyrocketing prices of celebrity-endorsed products, The Ordinary is once again pushing the boundaries of the beauty industry, opening the lid on what over-the-top marketing can look like, and celebrating science over celebrity. With […]
Auntie Anne’s is turning the fragrance industry upside down with a new perfume - Knead. The fragrance transforms the iconic Auntie Anne’s aroma fans love into a scent. With hints of buttery dough, savory salt, and a touch of sweetness, each spritz of Knead evokes the experience of an Auntie Anne's store. To celebrate the […]
For one day only, immerse yourself in the world of Revlon! Experience new products, VIP giveaways, an AI glam booth, and more! Immerse yourself in the world of Revlon! Join them for one day only in SoHo to check out their new Illuminance face and Super Lustrous lip innovations, cozy up with hot chocolate, score […]
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