You never know what’s going to happen once you decide to call it a night and let your mind take the wheels to the inner corners of your imagination. Thankfully, Dream Machine, Brooklyn’s newest multi-room immersive experience, allows visitors to take on their journeys at a slower pace and actually document their time for social media.
On Thursday March 29th, we received an early invite into the dream, which included goodies from Dana’s Bakery and Kim Crawford, as we made our way throughout the course of the 10-room exhibit. As if we fell down the rabbit hole upon coat check, stepping inside of the Dream Machine is part imaginative adventure for kids and adults, but it’s also part proof to how important Instagram culture is to us in 2018. After all, founders Paige Solomon and Gary Johnson both have history at an ad agency, where they created pop-up spaces for brands like Netflix and Sony. What started as an empty retail space near the waterfront of Williamsburg turned into Solomon and Johnson’s own little experience that uses “Instagram to design for Instagram,” or so they recently said to the press.
With Dream Machine, the pair knew exactly how to treat visitors when it comes to proposing the perfect photo opportunity. Whether you’d like to channel your inner kid in a giant monochromatic blue ball pit or make your way through a cloud-filled room with blinking bright lit walls, Dream Machine has it all and is filled with out of this word scenery from beginning to end. Want in on a neon-lit laundry mat that houses a secret door to a replica of Yayoi Kusama’s Infinity Rooms? How about a sexy dim lit garden filled with patterned plants? It’s all there, but unlike the evening dreams that fill the city that never sleeps, this time you will have the opportunity to show off the imaginative set-ups to your Instagram audience.
Dream Machine opened April 5th and is priced at $38 per person. It runs until July 29th from 10am – 10 pm.