Rookie Kids Fashion Show Kicks-Off Back-To-School Season in Style

It’s back to school season and we got an early look at some trendy and fresh styles that may be making an appearance in hallways, classrooms, sporting events and more this school year. Presented by Haddad Brands, the 17th Annual Back-to-School Fashion Show by Rookie Kids returned to NYC in style.

Bringing together celebrity families, leading children’s fashion brands, media, influencers, and industry insiders for one of the season’s most anticipated back-to-school events. The Back-to-School Fashion Show by Rookie Kids was also streamed live on Thursday, July 30th at Iron23 nationwide on Amazon Live, giving audiences across the country a front-row seat to the latest children’s fashion trends.

Now in its seventeenth year, the Rookie Kids Fashion Show continues to serve as a premier showcase celebrating the intersection of fashion, family, entertainment, and youth culture. Emceed by La La, this year’s event featured dynamic entertainment throughout the evening, including performances by a talented youth acrobatic dance troupe and an energetic marching band.

The runway showcased the latest back-to-school collections from Nike, Levi’s, Lacoste, Converse, and Hurley, modeled by professional children’s talent alongside the children of celebrity guests, creating memorable family moments that have become a hallmark of the event.

The event highlighted the styles, colors, and everyday essentials expected to define the upcoming back-to-school shopping season, with all featured styles available to shop in Amazon stores. Which looks will you be securing?

Celebrity guests and participants included:

Angela Simmons, Brandon Flowers, Carissa Rosario, Charles Oakley, CJ, Coco, Claudette Bailon, DaniLeigh, Dascha Polanco, Dave East, Daz Dillinger, The Dixon Family, DJ Drewski, DJ Mick, Edgar Berlanga, Elyse Fox, Evan Hirsch, Gabby Sanders, Guy Brown, Haileigh Vasquez, Ice-T, Javiel Sellas, Jaylene Sellas, Jen Su, Jenni “JWoww” Farley, Kevin Fernandez, La La, Lil’ Kim, Lil Mo Mozzarella, Mel White, Mirabelle Lee, Nicole “Snooki” Polizzi, Peter Quillan, Super Fan Vivian, Tiki and Traci Barber, TJ Palma, Toya Johnson and Reign Rushing, Trillian, Wendy Lam, and Yovngchimi, with many of their children taking to the runway throughout the evening.