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As New York Fashion Week kicked off Wednesday, September 5th, Shiseido launched the NEW Shiseido Makeup Collection at the private opening event for the Japanese Beauty Gallery presented by Shiseido Makeup.
The SHISEIDO Makeup collection includes of 19 products and 115 shades that are classified into four reimagined textures—Dews, Gels, Powders, and Inks—that are weightless but lasting and make a statement with bold, impactful color.
Shiseido Makeup redefines beauty via four reimagined textures – Gels, Inks, Powders, Dews. At this limited time experience in Soho, Manhattan, open to the public, Thursday September 6 through Sunday. Guests can walk through rooms that bring each texture to life, test and play with new makeup, explore J- Beauty in the Tokyo Underground Lounge and enjoy happy hour from 5-8 by Suntory Japanese Whisky.
At the opening, Sonoya Mizuno (Crazy Rich Asians) and Patrick Ta (Shiseido Global Color Artist) faces of the campaign celebrated with sake sips and experienced the Four Texture Rooms. Jamie Chung, Peyton List, and Jasmin Sanders (Golden Barbie) attended and were caught snapping selfies in the Gel and Powder room. Jasmin Sanders fell in love with the new makeup brushes, and tried on all in the product room. Jen Atkin supported her husband Mike Rosenthal the esteemed photographer, whose original Tokyo street photography appears in the lower level gallery.
Shiseido Makeup redefines beauty via four reimagined textures- Gels, Inks, Powders and Dews. At this limited time experience walk through rooms hat bring each texture to life, best, and play with new makeup, and explore J-Beauty in the Tokyo Underground Lounge, which will also offer VIP “Tasting Table” dinner seating’s with restauranteur, Jeremy Fall, happy hour by Suntory Japanese Whisky, and Cha-An Tea Matcha Lattes daily.
The Japanese Beauty Gallery presented by Shiseido Makeup will be open to the public:
Thursday, September 6th- Sunday, September 9th
Shiseido Japanese Beauty Gallery
150 Wooster Street
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