Last Thursday (October 5th)Brazilian artist Marcello Serpa launched his First Ever NY Solo Art Exhibition ‘Terebintina’ Brazilian artist Marcello Serpa at apArt Private Gallery, a private art gallery located on the Upper East Side of Manhattan.
Brazilian artist and advertising mogul Marcello Serpa exhibited 15 acrylics on canvas pieces, and almost half were sold before the the opening night. apArt Private Gallery has been a distinguished leader in exhibiting the works of emerging artists in Brazil and Colombia, recently adding New York and introducing the works of Marcello Serpa.
Marcello was the former partner and president AlmapBBDO, one of the largest Brazilian advertising agencies and is responsible for the first Grand Prix of the Festival of Cannes in printed media of the country, with the campaign for the Diet Guaraná in 1993. He has several Lions at Cannes, Clio Awards, CCSP, and Fiap, as well as being the first Latin to preside at the Cannes Film Festival in 2000 and is the youngest president in history.
The night included an acoustic performance by Latin Grammy-nominated singer-songwriter Maria Gadú and special guest Opera singer Anneke Joy, who mesmerized guests with her interpretation of Ave Maria.
Guests enjoyed live paintings throughout the evening by Alex Korolkovas and Sal D’Angelo who provided samples of miniature turpentine bottles, which Serpa says he grew up smelling while watching hes grandfather who was also an artist. Turpentine is used as a solvent to thin oil paint, effecting the flow of paint onto the canvas.
Nearly 300 guests attended which included those from local art galleries, top models, influencers, artists and many Brazilian friends and family who gathered together to appreciate the artistry of Marcello Serpa.
The event sponsors included Barry Company and JakKombi, Ornare, Pitu, Stella Artois, Your Social Team, Behind the Scenes, Deivisson Machado Flower Designer, Da Terra Brazil Foundation, Effy Hair Boutique, Majestic Occasion, and Zirconmania.
‘Terebintina’ is now open to view by the public until Dec 5, 2017, by appointment only. To schedule an appointment contact firstname.lastname@example.org. apArt New York plans to hold their next exhibition early 2018.