Latest posts by NYCPLUGGED
Kevin Reed Studio
243 Howard Avenue
Grit Daily heads to Brooklyn for “shop talk” with Kevin Reed. Don’t try this at home: We’ll handle the “heavy equipment.” You drink– on us.
Wine + art + media. Let’s make it happen on Andy Warhol’s birthday. Installation artist, Kevin Reed (Brooklyn) brings Grit Daily News by his shop to make some art, talk installation art, brands, activations, events, and share stories. Featuring Splash artist in residence Justin Aversano.
The View: While personalization for individuals is well under way, brands are just getting around to customization.
Case in Point: Most brands aim for consistency when they show off their logos and, as a result, miss a key opportunity to evoke an emotion or reaction associated with their brand. But that’s changing in the all-important event space.
Or at least that’s the thinking behind Kevin Reed’s Studio, which is assembling customized, thought provoking and emotive art installations for top brands. And it looks like consumers are heeding that call. Inc. observed that luxury retailers like Louis Vuitton are “blurring the lines” between art and commerce. In other words, art can add value to luxury brands. So can it do the same for yours?
Grit Daily talks with artist Kevin Reed himself — to get a closer glimpse of what goes into art installations and most importantly what top brands are getting out of them.
The Plug: Tickets are $12 and include wine and food. The panel will include Kevin Reed, Yelena Mandenberg, Grit Daily News’ Ideas Editor and Jordan French, Grit Daily News’ Executive Editor.