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American heritage footwear brand Florsheim, recently launched their color forward Fuel Reflect collection, which consists of the Florsheim Fuel Wingtip Oxford silhouette in six colorways featuring neon, iridescent, and reflect materials.
The collection is exclusively with Zappos.com and in select Florsheim stores and online e-commerce. Using the Florsheim Fuel Wingtip Oxford that combines style and comfort as the base, it takes its inspiration from the 1930’s Florsheim store neon signs. Harkening back to a different era, Florsheim neon signs were true art deco masterpieces that lit up the cities across the United States. The Fuel Reflect collection is a playful interpretation of that colorful history with bright hues and reflective qualities all the while combining classic Florsheim style with cutting-edge updates and materials.
“At Florsheim, we always strive to create something new and modern but keeping our heritage and
signature aesthetic in mind for our customers. With this new capsule, we stepped outside of an everyday color
pallet, and the materials we used were combined with our latest silhouette that utilizes the modern EVA sole for
comfort and look. We are still maintaining the Florsheim mark, but injecting a breath of fresh air in the Florsheim
collection to step into the future.” says John Florsheim, the president and chief operating officer of Weyco Group
Built with performance and comfort in mind, the Fuel Reflect collection uses advanced EVA midsole for added
cushion and rebound responsiveness for all day comfort and flexibility from durable Flexsole Technology
enhanced rubber sole. The six colorways include punchy yellow, illusion blue and adrenaline red; two iridescent
shines in both light and dark; and a reflect material that reflects light.
We attended their launch party and previewed the statement making collection IRL.
We totally can see them bring unisex as well.
The Florsheim’s Fuel Capsule collection is available to purchase exclusively on Zappos, select Florsheim stores (the closest is their flagship on Madison and 50th) and on Florsheim’s website. Prices for the collection will be $195.00.