Latest posts by JESSICA
- When Mackage Brought the Chill to NYC - October 11, 2019
- Welcome to the NeigHBOrhood!: A Look at HBO’s Tiny Neighborhood Popup - August 2, 2019
- Here’s What We Thought About Jetblack’s Concierge Service - June 14, 2019
Last week Mackage brought one of the coolest block parties to the corner of Houston and Lafayette Streets, and when we say ‘Coolest Block Party’ we mean that literally, not figuratively. Mackage brought an interactive cold room experience to NYC, so consumers can interact with their outerwear brand. Mackage is a prestigious contemporary brand that elevates outerwear, by being as fashionable as it is functional. Just because winter is on its way doesn’t mean you have to compromise on style!
The interactive cold room experience is currently on tour, so they can possibly bring the cold to your city! This is essentially the best way to experience to craftsmanship and durability of their jackets. As you entered the space, you were greeted with a wind wall, as to feel the wind and cold of the North Pole. There was also a photo opportunity! We stood in front of the wind wall,a took a really fun GIF. It was quite the Beyonce moment!
Brand Ambassadors walked us through the landscape. Before entering the weather station, we picked a Mackage jacket from the FW19 Raw Power collection. Their jackets, designed to meet your every need, are made with warm insulating material and fleece pockets. Mackage jackets, pretty much quips anyone with the ability to face below zero temperatures with ease and style.
After we put on our favorite fashionable look, we ventured into the Mackage weather station; a recreation of the Northern Lights at the North Pole. The artful reimagining of the meteorological hubs blew us away. Complete with beautiful lights and sounds, it felt like we were really in the North Pole. Once inside, the sounds of the city faded away and the windy humming sounds of the Northern Lights surrounded us. Our Mackage jackets helped us endure the freezing temperatures, while looking chic. The giant mirror in the weather station was perfect for taking a quick selfie!
It’s not too late to pop into the Mackage Weather Station! While it is no longer in NYC, they will be venturing to other cities, follow them on social media to stay in the loop!This is a Sponsored Post
Follow us on Instagram for more coverage!
View this post on Instagram
The Coolest Party on the Block ❄️ ❄️ ❄️ . Canadian outwear brand @mackage has brought NYC an interactive experience to Soho! The Mackage Weather station, currently on tour, is an artful reimagining of the meteorological hubs dotting the northern landscape. . The installation starts off with a giant wind wall, perfect for taking photos and GIFs. Try on a Mackage jacket from the FW19 Raw Power Collection before stepping into the Weather Station; a recreation of the northern lights, complete with icy temperatures, beautiful lights, and whistling sounds drowning out the hustle and bustle of the city. . The experience is the ideal environment for you to see first hand how warm and well made the jackets are. . The Weather Station is open today and tomorrow (October 4th & 5th), 9am to 8pm. 📍Corner of Houston and Lafyette . Stop by the polar party before they head to their next city! . . Plug into our 🔌IG STORIES🔌 for more . . . . . . #nycplugged #ad #mackage #rawpower #mackageweatherstation #weatherstation #northernlights #popup #soho #nyc #windwall #timeoutnewyork #seeyourcity #donyc #metropicsnyc #thrillist #nycgo #mysecretnyc #nyccityguide #ny1pic